The Biggest Lie in PRINTED CUSTOM BOXES
There are a few common misconceptions about printed custom boxes. One of these is that less is more.
This could not be further from the truth. Custom printed boxes are designed to display key features of
your product or service. They allow you to highlight important features and positive aspects of your
business.
Less is more
Custom printed boxes are a great way to showcase your businesss unique qualities and product or
service. You can add a product description and key details to the box so consumers will know exactly
what to expect from your business. These printed boxes are also a great way to emphasize the positive
aspects of your business.
The layout of your artwork is also important. Your artwork should be laid out on the box so that it can be
cut and folded correctly. Always leave an inch or two between the panel edge and your artworks edge.
When you do that, you all avoid any unwanted white line, which can look distorted when the finished box
is finished.
Offset printing vs Flexographic printing
There are two main types of printing methods: Offset printing and Flexographic printing. Each has their
benefits. The advantages of offset printing are cost and speed. This method is the cheapest and fastest
way to produce boxes. However, there are disadvantages. Here are some of them.
Flexographic printing is cheaper, but not suitable for intricate designs. This process is best suited for
printing a simple design with few colours. However, it is not ideal for complex designs or for winning
over customers. In addition, it is not suitable for low-volume production. However, if you are going to
print custom boxes in high volumes, this method will save you a lot of money.
Offset printing uses separate plates for each color. It also requires a long set-up process. On the other
hand, flexographic printing is suitable for short-run projects. It is suitable for boxes without a lot of
colour detailing, and manufacturers can print and cut them all in one go.
Packaging is made to be displayed
Research has shown that up to 70% of consumers purchase a product based on its appearance. This
suggests that packaging is one of the most important aspects of a products marketing strategy. Brands
are constantly trying to attract consumers attention by using creative packaging and experimenting
with the way their products are presented. Even the best products will fail to gain the attention they
need without eye-catching packaging.
Branding is important
Custom printed boxes are an excellent way to brand your company. You can use these boxes to highlight
the most important features of your product or service. For example, you can include product
information and details on the front and back of the box. This will help consumers recognize your brand
and enjoy your product more.
When shipping products online, its important to make sure customers will see your brand. Make sure
your logo is visible and easily readable to ensure your audience is able to identify your company with
ease. A simple logo design will make it easier for your customers to recognize your brand.
ROI
While ROI for printed custom boxes is hard to determine, it can be equivalent to brand awareness, total
sales, and market share. Brand awareness is an important component in customer loyalty, and can be a
very valuable marketing tool. Moreover, consumers are more likely to purchase from a business that
offers premium packaging. In a recent study, Nielsen found that a business that redesigns its packaging
can increase its projected sales by 5%.
Increasing the ROI of packaging is an integral part of supply chain management. Streamlining purchasing
processes can save you time and money, and can help you develop trusted relationships with key
suppliers. Inventory management can also help you minimize warehousing expenses and free up dollars tied to obsolete packaging.
